Show Customers Their Value To Your Organization And Your Returns Will Be Great
Customers that don’t feel valued by a business will often find a reason to move on to a competitor. It’s up to you, as a manager or business owner, to let your customers know how much they mean to your organization, and how much you value their satisfaction. This all starts by ensuring that you’re providing a top of the line product or service, but should also go much further. By taking these extra steps, you can create a committed customer that will not only stay with your business forever, but who will also become an advocate for your brand.
Shine a Light On Great Clients
People can get tired of businesses constantly crowing about their own successes. Instead of trying to tell the world what a great company you are, why not tell them how great your clients are instead? With email and web-form technology being as simple to implement as it is, gathering some client testimonials online is a snap.
In addition, you can implement a few questions as part of any script used by your reliable small business answering service to gather customer feedback. If you can get a customer’s permission to share their story, it can be a great way to share a testimonial that other clients will appreciate and connect with, while also shining a light on a valued customer. If your client represents a business, offer to include a link to their web page with their online testimonial. This offers them actual value, as well as showing how your company makes a difference in people’s lives.
Make Sure Your Clients Are Heard
A sure-fire recipe to making a client feel like there are not being valued is to leave them sitting on hold for long periods of time. Frustration mounts in a direct proportion to hold times. Companies that take steps to eliminate wait times on the phones prove to their customers that they truly value them. This makes customers feel like their complaints, concerns, questions or orders are extremely important to a company. By making representatives available in a no-hold-time environment, you can teach your customers that you value their time, and their business.
Adding the Personal Touch
Finding ways to offer additional value to your clients in a personal way is a very effective way to create customer loyalty to your organization. However, when considering value-added propositions, beware just adding an extra product or promotional item to existing orders. Most customers already have drawers full of swag from various companies, and one more branded pen isn’t about to make them a true advocate for your brand.
Take the time to get to know your customers and then make an effort to connect with them and thank them on a personal level. This lets them know that their business really holds value to your organization.
These steps all have one thing in common. They all take genuine time and effort. Measures designed to increase overall satisfaction that don’t are usually just an empty gesture. By putting in the hard work to really reach out to your customers, you can create lifelong brand loyalty.
Make your customers realize they are important. Make them feel heard. Take the time to make sure they know you appreciate their business. By utilizing a great answering service to make them feel connected, and by gathering information about their experiences with your company, you can create a lasting and meaningful connection with your client base.