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When your customer comes up with questions that require you to do some research or connect to another executive who probably has answers to those questions, you are left with no other alternative than to put your customer on-hold till you are able to get back to him with the information he needs. While this may act as an opportunity for you to provide your client with the information that he is looking for, it may produce negative consequences as well. Who would appreciate a seemingly endless period of silence? Chances are that your customer may get a feel of uncertainty and may develop a negative impression about you and your company.

Bad words spread more rapidly than good words. A customer who develops a negative impression about your company’s customer service standard is more likely to talk more about it compared to a customer who feels good about your service. However, if you still try to rectify a negative situation, your customers may forgive you and you may get another opportunity to serve them. With phone being one of the frequently-used media for client-communication, you may want to know how you can enrich your customer service standard over phone.

With the growth of Internet giants and exponential organizations that use exponential technologies to promote drastic growth, small businesses may seem to face the risk of being wiped out from the highly-competitive business landscape. The business world may evolve to assume modern and advanced makeovers at different stages, however, there is one fundamental factor that will remain constant and continue to shape the future of a business. The truth is that your small business is just as competitive as it was 15 years ago- if you have been maintaining an exceptional level of customer service and trying out innovative ideas to give pleasant surprises to your customers from time to time.